USERFARM: MORE THAN 13 MILLION VIEWS FOR BROSWAY MOTHER’S DAY VIDEO CONTEST

The video crowdsourcing platform keeps growing and increasing its video views 

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Userfarm keeps delivering amazing results for viral and social video as seen with the mother’s day video contest for jewellery brand Brosway. One of the 39 creative videos submitted by the crowd has reached a new record on social platforms: more than 13 million views, 160,000 shares and 6,500 comments.

Userfarm asked its crowd of videomakers to produce a series of authentic and original videos with high viral potential, able to engage and arouse people’s emotions on the day when all mothers of the world are celebrated. The focus was on those young, active, vital and energetic mothers who are Brosway’s target market.

One of the videos was shown on TV for a week running up to mother’s day, and another of the videos achieved incredible reach and engagement online because of its real, emotional depiction of the profound relationship between mother and daughter. Once again the Userfarm crowd delivered a unique result during one of the most treasured and shared days of the year.

This brilliant result was achieved through organic reach using Facebook native video and spontaneous adoption by influencers. Several online communities became enthusiastic video ambassadors, resulting in over 13 million video views.

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