FACEBOOK NATIVE CONTENT AND GALLERY WEB APP ARE THE NEW TOOLS TO MAXIMISE ENGAGEMENT, IMPROVE THE USER EXPERIENCE AND MONITOR VIDEO PERFORMANCE IN REAL TIME
The tools developed by Userfarm enable clients to maximize the engagement power of their brand videos
Milan, 28 Septmber, 2016 – Userfarm has launched a new service for its clients: a one-of-a-kind Social Media Package . The pack consists of two innovative tools, able to amplify the results of Userfarm’s open video contests and to maximise the engagement of the videos with the fanbase of the client.
The aim of the social media package is to engage users through social videos, the most viewed and appreciated form of online content.
The Facebook Native Connector allows one-click upload of multiple social videos to the client’s Facebook page. These are in native video format and the brand can then use and share those videos directly from its Facebook playlist as part of its editorial plan, maximising engagement and organic views. This solution enhances both the brand editorial strategy and the fanbase user experience.
The Gallery Web App is a dedicated and bespoke website created according to the brand’s guidelines and look-and-feel. It is an enviroment where the brand’s fanbase can vote on their favourite videos, even from mobile. These videos can also be embedded on Facebook through the Facebook Native Connector. The Gallery Web App is a key instrument during the voting and celebration of the results of Userfarm crowdsourced video contests.
“The Social Media Package – says Adriano Fruscini, CTO of Userfarm – is only the first of a new series of tools that will enable clients to maximise the organic results of our open video contests. This increases the potential for brands to engage consumers in the social and mobile environments.
Userfarm’s new solutions allow the creative brand videos coming from the crowd to become more and more viral and engaging, while offering the client a complete range of services from video production right through to the distribution of videos.
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