THROUGH FILMMASTER PRODUCTIONS, IEN (ITALIAN ENTERTAINMENT NETWORK) GROUP, ACQUIRES USERFARM, A CROWDSOURCING VIDEO PLATFORM. IT IS ONE OF THE MOST TECHNOLOGICALLY ADVANCED IN EUROPE AND ONE OF THE MARKET LEADERS, WITH MORE THAN 120,000 FILMMAKERS WORLDWIDE
With this acquisition Filmmaster Productions broadens its offer and gives clients and agencies the possibility of using an unlimited source of creative video content, guaranteed by Filmmaster.
Through Filmmaster Productions, one of the European leaders in advertising production, IEN – Italian Entertainment Network has acquired the crowdsourcing video platform Userfarm, with its community of more than 12,000 filmmakers from all over the world.
IEN saw Userfarm’s growth potential in its international and technological know-how and developing global brand. With this acquisition, Filmmaster Productions is ready to work with new multimedia languages and new production models. Its goal is to strengthen its presence in the video industry on an international level.
Userfarm is one of the most innovative platforms in the video industry and it can get contents directly from the crowd, connecting with 120,000 filmmakers from all over the world. With this acquisition, Filmmaster Productions broadens its offer to be able to satisfy the needs of the communication industry with new services and production methods. It is a strategic choice that can also consolidate the international presence of the Group. The relation with Userfarm UK is particularly important since it has important clients and an active videomaker community which is highly interested in new technologies and in the evolution of communication languages.
For Userfarm, Filmmaster brings a powerful partner with long experience in the creative world andt he highest level of quality TV commercial and branded video production.
Lorenzo Cefis, Filmmaster Productions CEO, states: “Nowadays brands have to communicate with people online, on TV, on all different device, globally and locally. Video strategies have to be more complex and expensive because of the constant need for fresh and immediate content. Thanks to the relationship between Filmmaster and Userfarm’s global video crowd, it is now possible to bring together classic video production and the creation of an endless series of video content with different styles, and from different parts of the world. Starting from this, it’s possible to create different videos showing a vast range of styles and treatments to recruit fans and users.
Filmmaster Production and Userfarm have already worked together to produce two TV commercials: the successful Vodafone film Fairytale and a commercial for Radio Deejay. These projects have been created by the crowd and then managed and produced by agencies and the client in a model collaboration. This has resulted in two successful and effective products, two success stories that represent an ideal balance between client, agency and production house. In both cases the ideas generated from the grassroots have been efficiently developed by the creative agency, produced by a leading production house and directed by prominent directors.
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