USERFARM FOR NESPRESSO: WHEN FOOD BECOMES STORIES 4th EDITION OF THE BIGGEST CROWDSOURCED VERTICAL SHORT FILM FESTIVAL

What: Nespresso Talents 2019, a unique short film contest at its fourth edition: 371 videos created from 46 countries

How:  Filmmakers to submit short vertical films under the theme of “WE ARE WHAT WE EAT”

When: International best movies now online! 3 selected videos to be showcased in Cannes.

London, 23rd of April 2019: Nespresso, in partnership with curated video crowdsourcing agency Userfarm, launched Nespresso Talents 2019, a unique vertical filmmaking competition championing extraordinary talent around the world. Userfarm’s global crowd of 120,000 filmmakers has been challenged to create a vertical video telling a story about food and everything that encompasses it- the ordinary and the extraordinary.

Now in its fourth year, Nespresso Talents continues to push the boundaries of traditional filmmaking by asking that all submissions are in a vertical format (9:16), giving entrants a chance to explore their creativity through a completely new perspective. For Nespresso Talents 2019 there are 8 local contests in The United States, Mexico, Romania, The Czech Republic, France, Spain, Belgium, and The United Kingdom.

Through food you…explore the world, you experience diversity, you work, you experiment, you share, you take care of yourself, you reward yourself, you get to know nature and seasons, you connect with

371 filmmakers participated to the 2019 edition with their video from 46 countries, under the theme “We Are What We Eat”. A select jury of film specialists will choose the three best short films from a select shortlist, which is now available for the public to view on Nespresso.com/talents.

Vertical video is the fastest-growing video format, and from an amateur format it has now become an established video art form. Most digital video viewing already takes place on mobile devices and people keep their mobiles upright up to 97% of the time. Vertical video viewing has also grown 600% in the last five years.

Alfonso Gonzalez: CMO at Nespresso, said: “We have a long-standing commitment to supporting cinematography and Nespresso Talents has become an amazing means to celebrate and empower filmmakers around the globe. This year we are inviting video makers to be bold and unleash their creativity to help us create a rallying cry for a brighter tomorrow, and we’re confident that the Userfarm crowd of top filmmakers will rise to the challenge.”

Anna Cappellini, COO and Head of Strategy at Userfarm, said: “Through food our filmmakers have told stories of themselves, their communities, and their countries, with incredible diversity and originality. Stories of food have been explored through little vertical masterpieces, which overwhelmed us with their colours and sounds. For the fourth year in a row, the crowd managed to surprise us again. ”

 

https://www.nespresso.com/talents/uk/en/home

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