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Filmmaking

Meet the Crowd: Scirocco

Who is Scirocco? How would you describe yourself as a filmmaker? My real name is Marcello Di Noto and… yes I do consider myself a director and a screenwriter… a filmmaker in one word. I founded “Scirocco Cinematografica” about 15 years ago. A production group for shooting short video...
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Insights

One minute: Today is the day

#TodayIsTheDay: that’s the spark for our amazing project to celebrate International Women’s Day. Produced for ActionAid with sponsorship from Rosato jewellery, the films say Today is the day to say NO to violence against women.  The powerful videos from our crowd ask all men and women to take a minute to think...
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Filmmaking

Filmmaker Of The Month: Daskydesign

Tell me more about daskydesign? Dasky (Giuliano Grimaldi). I’m an Italian freelancer and I have been working in an advertising agency for about 15 years. I have worked for several big agencies, both as an employee and as a freelancer.   How would you describe yourself as a filmmaker? First...
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Filmmaking

Filmmaker Of The Month: L’Edifice

 What led you to filmmaking? Can you tell us a bit about your journey?   With our collective L’Edifice, we all went through very different creative paths before ending in the film Industry. Pierre started with rap music, Leila with photography and Juliette was a musician. But I think...
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Insights

Vertical video: a key trend for 2018

Userfarm was credited in the Creativepool article revealing the upcoming Ad Trends of 2018. Jeffrey Lee, CMO at Userfarm quoted: “Vertical doesn’t just mean turning your camera on its side. People now see the world through a vertical frame and all visual arts have to adapt to this reality....
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Insights

Marketing rules are evolving!

The rules of marketing have evolved, causing a real break from the past. Technology allows more interactivity between brands and consumers. Companies increasingly incorporate this new trend into their strategies and work closely with their customers to innovate and communicate differently. Leading brands are trying to become more open,...
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Insights

Is Exclusive becoming Excluding?

Since the 1940s, advertising ideas have been brought to life by a small group of creative people who are supposed to be – thanks to their professional background and personal attributes – more creative than others. These are still the elite few who drive the strategy of the big...
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Insights

Userfarm video selected as best commercial

A TV commercial crowdsourced from the Userfarm crowd has been voted best video commercial of the week in Italy. Milano Finanza, The leading Italian business paper and TV channel put the video “Your first post is unforgettable” at the top of its Best Video Campaigns chart. The video was produced by the...
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Filmmaking

Meet the Crowd: Daitona

What is Daitona? First and foremost, Daitona is an idea. It was conceived by five young professionals who came together to share their skills and abilities. We wanted to create a brand-new company which could rethink creativity in combination with quick production processes. The five Daitonas are Jacopo Sartori,...
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Insights

We’ve Been Nominated!

We’re very proud to be nominated amongst the finalists for The Drum Content Awards 2017 in the category “Best Creative Content Idea using Video”, with our global vertical video contest “Nespresso Talents 2017“. Here you can see the other 2017 nominees. Fingers Crossed!
Insights
Filmmaking
Press Release
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Press release

SHARING ECONOMY

THROUGH FILMMASTER PRODUCTIONS, IEN (ITALIAN ENTERTAINMENT NETWORK) GROUP, ACQUIRES USERFARM, A CROWDSOURCING VIDEO PLATFORM. IT IS ONE OF THE MOST TECHNOLOGICALLY ADVANCED IN EUROPE AND ONE OF THE MARKET...