A TV commercial crowdsourced from the Userfarm crowd has been voted best video commercial of the week in Italy. Milano Finanza, The leading Italian business paper and TV channel put the video “Your first post is unforgettable” at the top of its Best Video Campaigns chart.
The video was made for Subito.it, a digital platform that automates trade of used items. The spot was praised by consumers for its engaging power, and for the successful comparison between the joy and uniqueness of the famous “first times” of our lives and the first time using the Subito service. It suggests that great things can come from overcoming our fears or skepticism, including the experience of Subito.it.