The Drum: Guidelines aren’t the answer to ad land’s stereotyping woes, but your audience might be

There is a lot of concern voiced these days around gender stereotyping in advertising, with the consensus being that ads should not promote gender stereotypes. New blanket rules are springing up to enforce this agenda, but much of this may be unnecessary – there are already natural, proven, more open ways for brands to get closer to customers and ensure diverse, non-stereotypical creative work.  READ MORE

You may also like


We’ve Been Nominated!

We’re very proud to be nominated amongst the finalists for The Drum Content Awards 2017 in the category “Best Creative Content Idea using Video”, with our global vertical video contest “Nespresso Talents 2017“. Here you can see...

Leave a Comment

Your email address will not be published.