MarketingTech: How to use video crowdsourcing to supercharge content marketing

Content marketers do not use enough video. Even though it is the most powerful marketing medium, video has traditionally been too expensive, complex and time-consuming for marketers. As a result they haven’t been able to use it as much as they would like.

Not anymore.

Crowdsourcing your video harnesses a dynamo of global creativity – at a manageable budget – that can transform your content in its authenticity, diversity, virality and impact.

How does it work? 

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By: Jeffrey Lee

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