Interview completed by Martina Goodman
How did you get started in Film making? Did it start as a hobby or was it something you studied in school?
I actually started on the other side of the camera, as an actor. I began writing and directing as a way to create more opportunities for myself. However, once I stepped behind the camera there was no turning back. I fell in love with film making and knew this was what I wanted to do. That’s when I decided to attend film school in NYC and hone my craft.
What does your creative process look like when you start a project?
It starts off really messy. A lot of notes, ideas floating around. I’ll narrow it down to a few different approaches and then dig into the brief. Which story best fits the brief? Then I start to think about which actors I know that would be good for the parts, the locations and music. Music always plays a big part in my creative process… I feel it can really make or break a piece.
What are some of the biggest challenges you face when making videos?
Locations can be a bit challenging, especially if the budget is limited and your concept is very ambitious. That’s where creativity comes into play. With today’s technology nothing really is off limits, you just have to be clever about how you approach it.
Are there any films, directors, artists that inspire you in your work?
Even though I do a lot of comedic work, the directors that influence me the most are Martin Scorsese, Danny Boyle, Quentin Tarantino & Robert Rodriguez.
What do you think about Userfarm, and the concept of crowdsourcing videos?
I love it. The opportunities Userfarm offers are unmatched. I feel the platform gives film makers a chance to connect with and work on projects that they’d never be privy to without working at a huge ad agency. It levels the playing field a bit and rewards talent above anything else.
The videos you’ve done for Userfarm have been for advertisements, and a lot of those advertisements tend to be showcased on social media platforms such as Facebook, Instagram, etc. Do you think there’s a difference between the adverts of today versus the ones from say, the 90’s?
I feel like the ads of today are more about telling a story. There is a lot of noise on social media so brands are looking for ways to stand out and make people remember them. Sometimes you don’t even know what the commercial is for until the end slate, but you’re sure going to remember it because the ad was so compelling…. those are my favorite.
Have any ads impressed you lately?
I thought the iPhone “Unlock” commercial was amazing. It was done with such great style and felt more like a feature film than an ad in a lot of ways.
Speaking of being impressed by things on TV, what are some of your favorite series right now?
I’ve always been a big fan of “The Walking Dead”… “Stranger Things” is great… “Black Mirror”.