Crowdsourcing – What’s It All About?
There are many different crowdsourcing ventures around, but video is perhaps one of the most interesting. When CEO Mark Zuckerberg confirmed Facebook would be making a ‘sustained push into video, particularly with short-form content’, the world sat up and took notice.
Video, it seems, is king. Think of the YouTube megastars who have emerged in the past few years – teenagers goofing around in front of the camera but with regular audiences of 10milllion – that’s pretty much Coronation Street and Emmerdale’s evening audience combined – and it’s not hard to understand why everyone wants a piece of the action.
By: Jeffrey Lee
Source: Brand Quarterly
