AdWeek: Why Brands Should Not Abandon Social Video Advertising

..In fact, brand safety scares have been a net positive for the industry.


Last year’s brand safety concerns sent many advertisers scrambling. When several high-profile brands expressed their apprehension about transparency, viewability and inappropriate content, other advertisers started pumping the brakes on their digital video spend—particularly on YouTube, the target of some of the sharpest barbs.

But these platforms are where audiences eat, sleep and breathe video, and these audiences are frequently the same ones that are cutting their cable cord (or never subscribed in the first place). Premium video platforms such as YouTube and Facebook are no-brainers for advertisers that want to make a meaningful impact on the right consumers at scale.

Now is not the time for marketers to retreat from social video advertising…  READ MORE




Source: Adweek

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