Brand Quarterly: How Crowdsourcing Is Changing Brand Marketing Forever

Crowdsourcing – What’s It All About?

There are many different crowdsourcing ventures around, but video is perhaps one of the most interesting. When CEO Mark Zuckerberg confirmed Facebook would be making a ‘sustained push into video, particularly with short-form content’, the world sat up and took notice.

Video, it seems, is king. Think of the YouTube megastars who have emerged in the past few years – teenagers goofing around in front of the camera but with regular audiences of 10milllion – that’s pretty much Coronation Street and Emmerdale’s evening audience combined – and it’s not hard to understand why everyone wants a piece of the action.

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By: Jeffrey Lee

Source: Brand Quarterly

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