We are pretty sure that as soon as you see the title, a particular lyric – and a tune – comes to your mind immediately – the hit song “Havana” featuring Young Thug by Camila Cabello. But … why are we talking about this? Maybe because of the new...
Hi Arthur! Could you please tell us a bit about yourself? Hi! I’m 29. I am a film director. I grew up in Chamonix in the mountains in France. I now live in Lyon, where cinema was born. I have had quite a broad professional journey, but a lucky...
Userfarm London was among a select group of creative technology companies showcased by the UK department of Trade at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. The famous event, which also includes festivals for Film and Games and a huge Music festival, is one of the...
Who is Scirocco? How would you describe yourself as a filmmaker? My real name is Marcello Di Noto and… yes I do consider myself a director and a screenwriter… a filmmaker in one word. I founded “Scirocco Cinematografica” about 15 years ago. A production group for shooting short video...
#TodayIsTheDay: that’s the spark for our amazing project to celebrate International Women’s Day. Produced for ActionAid with sponsorship from Rosato jewellery, the films say Today is the day to say NO to violence against women. The powerful videos from our crowd ask all men and women to take a minute to think...
The new Lipton campaign, developed through a video crowdsourcing process, introduces Unilever to a new way of reaching their consumers. For the launch of the Lipton’s new Herbal/Tisane Tea, Userfarm’s crowd of filmmakers worked for one of the most iconic brands of the Unilever Group. Though a Premium Call – a...
Nespresso Talents is the pioneering global VERTICAL video contest, which is transforming the vertical video format into an accepted art form. Already the top videos from Nespresso Talents are showcased during top film festivals like Cannes, Tribeca and Morelia. They have also received recognition elsewhere, earning a Gold medal...
Hi Mariana, how are things? Really well thanks… am very happy to be selected as the filmmaker of the month by Userfarm. Thanks for this interview. Regarding your filmmaker career…at what stage do you think you are? I made a short feature film in December and I am...
Hello Userfarmers, Would you like to share the experience of the selected filmmaker from the Nespresso Talents 2017? Discover the responses to this vertical film contest and watch their masterpieces! Would you like to be showcased in Cannes in this year’s Nespresso Talents 2018? Click here to find...
If you’re an emerging filmmaker with a passion for meaningful stories and mobile-friendly shorts, then get your work in to Nespresso’s annual contest for your chance to make it to the French Riviera. Coffee might wake the world up, but Nespresso is determined to make the world sit up...
Tell me more about daskydesign? Dasky (Giuliano Grimaldi). I’m an Italian freelancer and I have been working in an advertising agency for about 15 years. I have worked for several big agencies, both as an employee and as a freelancer. How would you describe yourself as a filmmaker? First...
We have just closed our most recent challenge from the global tech company, Lenovo. The brand chose the Userfarm to celebrate the 25th anniversary of an iconic brand and product, the ThinkPad. Lenovo believes that ThinkPad gives the chance to a lot of special people around the world to...
What led you to filmmaking? Can you tell us a bit about your journey? With our collective L’Edifice, we all went through very different creative paths before ending in the film Industry. Pierre started with rap music, Leila with photography and Juliette was a musician. But I think...
Userfarm was credited in the Creativepool article revealing the upcoming Ad Trends of 2018. Jeffrey Lee, CMO at Userfarm quoted: “Vertical doesn’t just mean turning your camera on its side. People now see the world through a vertical frame and all visual arts have to adapt to this reality....
When and why did you decide to become a filmmaker? After I finished high school I discovered cult movies and I decided that I wanted to be a filmmaker. In my opinion, filmmaking is the most expressive form of art and I really love this profession. We know...
The rules of marketing have evolved, causing a real break from the past. Technology allows more interactivity between brands and consumers. Companies increasingly incorporate this new trend into their strategies and work closely with their customers to innovate and communicate differently. Leading brands are trying to become more open,...
I guess you were happy to see your video selected in the contest for Nonna Anita. Could you tell us where you got the idea? In summer my husband and I planned to visit our parents who live in a village, and we wondered what we could to make...
Yes, this is the first advice we would give you, because, first of all it’s important to believe and give value to your own vision. And nowadays you have no excuse no to start video production. High-end digital equipment is affordable and the number of people working in the...
As filmmakers you may come across material that you would like to use in your work, but you are not certain of whether you can use it. You may have heard of “fair use”, “fair dealing”, “free use” and/or “fair practice”. These are – in their most general meaning...
Since the 1940s, advertising ideas have been brought to life by a small group of creative people who are supposed to be – thanks to their professional background and personal attributes – more creative than others. These are still the elite few who drive the strategy of the big...
A TV commercial crowdsourced from the Userfarm crowd has been voted best video commercial of the week in Italy. Milano Finanza, The leading Italian business paper and TV channel put the video “Your first post is unforgettable” at the top of its Best Video Campaigns chart. The video was produced by the...
What is Daitona? First and foremost, Daitona is an idea. It was conceived by five young professionals who came together to share their skills and abilities. We wanted to create a brand-new company which could rethink creativity in combination with quick production processes. The five Daitonas are Jacopo Sartori,...
We’re very proud to be nominated amongst the finalists for The Drum Content Awards 2017 in the category “Best Creative Content Idea using Video”, with our global vertical video contest “Nespresso Talents 2017“. Here you can see the other 2017 nominees. Fingers Crossed!
..after their latest diversity slip-up: Dear Dove People, We are a creative crowd of thousands of filmmakers all over the world. We love how Dove has broken stereotypes and positively impacted inclusive advertising around real women. Of course it’s hard to get it right all the time, and...
Insights
We are pretty sure that as soon as you see the title, a particular lyric – and a tune – comes to your mind immediately – the hit song...
Hi Arthur! Could you please tell us a bit about yourself? Hi! I’m 29. I am a film director. I grew up in Chamonix in the mountains in France....
#TodayIsTheDay: that’s the spark for our amazing project to celebrate International Women’s Day. Produced for ActionAid with sponsorship from Rosato jewellery, the films say Today is the day to say NO to...
Filmmaking
We are happy to announce the final results of the project for the Genoa Aquarium. Every day, the natural environment is more endangered. Genoa Aquarium asked you to create awareness...
Hi Arthur! Could you please tell us a bit about yourself? Hi! I’m 29. I am a film director. I grew up in Chamonix in the mountains in France....
Bravo to all those who participated in this 2018 edition of WWF’s Earth Hour project. We have received many beautiful, creative and thoughtful creations to be proud of, and...
Press Release
Userfarm London was among a select group of creative technology companies showcased by the UK department of Trade at the South by Southwest (SXSW) Interactive Festival in Austin, Texas....
The new Lipton campaign, developed through a video crowdsourcing process, introduces Unilever to a new way of reaching their consumers. For the launch of the Lipton’s new Herbal/Tisane Tea, Userfarm’s...
What: Launch of Nespresso Talents 2017, a unique short film contest How: Nespresso teams up with video crowd Userfarm.com to ask aspiring filmmakers worldwide to submit short vertical films under the...